What’s themodestman.com ?
The Modest Man is a clothing / style blog started by Brock McGoff, targeted at men of modest height (short men). Its content focuses only on styling for short men ranging from YouTube videos to content articles.
Started in: 2014
Current monthly traffic: 300K Visits
Traffic sources: 73% organic, 5% social
Revenue: $12,000 per month
Affiliate Commission – Amazon, Reward Style, Modern Tailor, Skimlinks, AdThrive
Advertising – Google Adsense, Direct Ads, Sponsored posts
Products – eBook, Live training
Who Started it?
How it started
I was getting more and more into menswear and trying to teach myself how to dress better. There were plenty of great style blogs, but nothing was focusing on me – a smaller guy who has trouble finding clothes that fit.
So I started writing the stuff I would want to read. Luckily, there were lots of other guys who also needed this info. Since no one else is focusing on them, I’m able to develop a special bond that generic style blogs might not have.
— Brock McGoff
Advice from Brock McGofff for Entrepreneurs
- No secret formula for success, just create helpful, in-depth content with solid on-page SEO
- Do give aways, but ensure the giveway has massive value (like an ebook) and build email lists
- Try Ad networks like Ezoic and AdThrive to improve RPMs
- On YouTube, produce high quality content with high production values (like this one)